The Influence of Advertiser Credibility and Advertising Appeal on Cause-Related Marketing''s Advertising Effects
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === The 「Drucker Sayings on Society」 indicated that the NPO is non-ignored Society Department. Recently there is a new tendency in United States of America that enterprisers have started to pay more attention on Social Responsibility which reflects on the rising of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42807097912768751963 |