A Study of Taiwans’s Current Property Insurance Marketing Channels and Customer Loyalty An Example Of Taichung Science Park
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === This paper discusses the analysis of consumer purchase behavior as well as the relationship between customer satisfaction and customer loyalty at every channel, hoping to provide information before insurance companies’ access to the channels so that these compan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08824460061640458412 |