The Advertising Effect Research of Product Placement of Carbonated Beverage – A Medium of Music Video

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === Abstract Nowadays the audience because remote controller the convenience, while watches the TV, will choose to avoid the advertisement. Also as a result of the progress of technology, the network offer a lot of TV programs, films for user''s download o...

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Bibliographic Details
Main Authors: Hui-Chun Hsu, 許惠君
Other Authors: Yung-Fu Huang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/35699545491577091181