The study of the relationship between Authenticity and Perceived Risk – A case study of Fast Moving Consumer Goods
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === Integrated Marketing Communication (IMC) makes the market blooming. Consumers have been deeply influenced by ideas, images and copies. With various information channels, the cost of Marketing Communication is decreasing, and the man-made effects are larger! Bu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56078212400066767490 |