The Study on CRM Use-effectiveness in Insurance：The Perspective of Technology Acceptance Model
碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 96 === The purpose of this study was to investigate the performance of customer relation management (CRM) in life insurance. From the perspective of technology acceptance model, it aimed to provide references for research development and improvement of the CRM syste...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53756193812021898398 |