Examining Web 2.0 Applications on Customers’ Intention to Continue Using C2C Group Buying Websites in Taiwan

碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 96 === In the era of Web 2.0, e-commerce emphasizes user participating actively and focuses on interaction among customers, thus, several group buying websites and their corresponding business models are created and evolved in Taiwan. However, only few of the C2C group...

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Bibliographic Details
Main Authors: Chi-Neng Chung, 鍾其能
Other Authors: Fu-Ming Lee
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/06498130169445104773