The Effects of Nine-ending Prices on Adolescents'' Impulsive Buying Behavior: Personal Traits as Moderating Variables
碩士 === 朝陽科技大學 === 應用外語研究所 === 96 === In recent years, there has been a dramatic proliferation of research concerned with adolescent’s buying behavior. In addition, individuals have different attitudes toward monetary promotions because of differences in personal traits, which contain impulsive buyi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86871036211549426915 |