A Study of Relationship between New Product Diffusion and New Product Launch Strategy
碩士 === 大葉大學 === 事業經營研究所 === 96 === This thesis aims to explore the issue that domestic industries faced with constant changes in the market environment as well as the fierce competition must continuously launch new products so as to meet consumers’ ever stricter demands and to gain more profits. Due...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92176252450833667108 |