The Influence of Fashion and Innovativeness on Impulsive Buying-a Case for Whitening Products
碩士 === 大葉大學 === 事業經營研究所 === 96 === Facing the global competition, many fashion industries are devoted to continuous innovation and research and development of new products, for fulfilling consumers fancy to the fashions. The consumers’ purchase patterns and options are even more divers nowadays, whi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24870328039069353831 |