The Impact of Idiosyncratic Thinking Advertise to Innovativeness and Innovation on Adoption
碩士 === 大葉大學 === 事業經營研究所 === 96 === Idiosyncratic thinking had influence on thinking for the ad (Coulter and Punj, 2007). And Venkatraman (1991) suggested that the real innovation consumers who own potential personal characters on purchasing new products are driven by cognitive and sensory groups. Th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40736113745257941302 |