The Research for The Customer Demand Based on The Framework of Kano Model to Link Up Experiential Marketing And Quality Function Deployment－Car Maintaining Business as An Example
碩士 === 大葉大學 === 事業經營研究所 === 96 === As GDP increases, the quality of car usage and the emphasis placed on consumer demand also increases. In the domestic automobile repairs industry, there is a growing trend for Experiential Marketing, bringing about constant innovations in the industry. To win over...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49445573861503189703 |