The Influence of Switching Costs on Negative Word-of-Mouth: Capital as Moderators
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === The purpose of this study was to investigate the influence of switching costs on negative word-of-mouth, and examine the moderating effect of social capital, financial capital, and human capital. Data collected from 269 questionnaires were analyzed by hierarchi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62457540637380822450 |