A Study of The Effect Among Store Image Perceptions, Perceived Quality of Private Brand Product and Private Brand Product Purchase Intention in Hypermarkets of Multinational Corporations
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === There are more and more hypermarkets of multinational corporations develop private brands, and they hope to create the value from the private brands. This study is an examination of the effect among perceived store image, perceived quality of private brand prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17577011225196131475 |