Research of Advertising Model Attraction and Consumer Risk Cognition Relations
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === This study empirically examines the relationships that Consumer’ advertising model attraction, self-monitoring degree and Risk cognition. Divides into the domestic model in the advertising model attraction with the overseas model discussion whether has reveals...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36172275824973113502 |