The Effects of Country-of-Origin Effect, Product Knowledge and Product Involvement on Consumers' Purchasing Intention
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === When many industries globalized , consumers can buy variety of products where from different countries, meanwhile, consumers’ intention may change when image of different countries of origin come to consumers’ mind when the country of origin and consumers’ purc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96622498539492581204 |