An Extension of the Theory of Planned Behavior for Studying the Usage Behavior of Marketing-oriented blogsAn Extension of the Theory of Planned Behavior for Studying the Usage Behavior of Marketing-oriented blogs
碩士 === 大葉大學 === 資訊管理學系碩士班 === 96 === The rapid development of Internet has brought the rising of Blogs, and the number of Bloggers and browsers is growing rapidly. Various Blog commercial models and applications have been developed, which cause a major influence on personal behaviors and decision-ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38988745388652463102 |