An Extension of the Theory of Planned Behavior for Studying the Usage Behavior of Marketing-oriented blogsAn Extension of the Theory of Planned Behavior for Studying the Usage Behavior of Marketing-oriented blogs
碩士 === 大葉大學 === 資訊管理學系碩士班 === 96 === The rapid development of Internet has brought the rising of Blogs, and the number of Bloggers and browsers is growing rapidly. Various Blog commercial models and applications have been developed, which cause a major influence on personal behaviors and decision-ma...
Main Authors: | Ya-Ling Hsu, 許雅綾 |
---|---|
Other Authors: | Dong-Yih Bau |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/38988745388652463102 |
Similar Items
-
Exploring User’s Behavior on Micro-blog based on Theory of Planned Behavior
by: Cheng Shen Chen, et al.
Published: (2010) -
A study on user's Acceptance Behavior on Blog usage
by: Kun-Yu Li, et al.
Published: (2006) -
The Study of Blog Usage Behavior- A Case Study of Wretch
by: Hsiang-Yuan Wang, et al.
Published: (2007) -
The Study of Blog Usage Behavior- A Case Study of Wretch
by: Hsiang-Yuan Wang, et al. -
The Study of User Behavior in Video Blog: Perspective of Motivational Theory
by: Hsiu-Yu Hsu, et al.
Published: (2008)