An Integrated Model of the TPB with Shopping Addiction Construct for Predicting Intention to Purchase in Internet Shopping Centers

• Main Authors: Shu-Ling Chen, 陳姝伶
• Other Authors: 包冬意
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/42442886011152819610

碩士 === 大葉大學 === 資訊管理學系碩士班 === 96 === ABSTRACT With the development of internet,E-Commerce is flourishing. Yahoo and Pchome are well-known portal webites in Taiwan.They each provide a shopping center platfrom with the advantage of portal website, and periodically tenew promotion activities similar th that of the marketing strategies of a department store. This research integrator the theory of planned behvior (TPB), technology acceptance model (TAM) and shopping addiction construct as a model for predicting intention to predicting in intertion shopping centers. Data were collected through questionnaives. The research of LISREL analysis is follow: Perceived usefulness are position related flow theory. Perceived ease of use are position related perceived usefulness and attitude toward behavior. Flow theory are position related shopping addiction. Shopping addiction and attitude toward behavior and perceived behavioral control are position related attitude toward using.