A Study on Consumers’ Perception and Effects of Sponsorship for Road Race Relay by Taiwan Mizuno
碩士 === 大葉大學 === 運動事業管理學系 === 96 === The purpose of this research was focusing on consumers’ perception and effects of sponsorship toward Mizuno Road Race Relay in Taiwan. Subjects were those who participated in the 2007 Taiwan Mizuno Road Race Relay , there were 500 questionnaires delivered in total...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87049792385131861456 |