The Relationship between Store Image and Customer Shopping Behavior at the Sport Shop of Department Stores in Taichung City
碩士 === 大葉大學 === 運動事業管理學系 === 96 === The main purpose of this study is to investigate the purchasing behavior of the consumers, life style, and emphasis level of store image and satisfaction of store image for sports goods in department stores. Furthermore, the method of survey questionnaire is used...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25884492856027024319 |