A Study of Relationship between Green Product Recognition and Green Brand Marketing and Green Consumption

碩士 === 大葉大學 === 設計研究所 === 96 === Due to the entire enhance of society and knowledge, consuming behavior pattern has gradually changed. Under the trend of environment protection, new regulations and limitations have been added to merchandise development and manufacturing. The worldwide green consumin...

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Bibliographic Details
Main Authors: WANG CHI-KAI, 王紀凱
Other Authors: TU JUI-CHE
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/09237307464292993607