A Study of Relationship between Green Product Recognition and Green Brand Marketing and Green Consumption

• Main Authors: WANG CHI-KAI, 王紀凱
• Other Authors: TU JUI-CHE
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/09237307464292993607

碩士 === 大葉大學 === 設計研究所 === 96 === Due to the entire enhance of society and knowledge, consuming behavior pattern has gradually changed. Under the trend of environment protection, new regulations and limitations have been added to merchandise development and manufacturing. The worldwide green consuming concept has also influenced consumers to purchase green products. Such changes have forced manufacturers to face the needs of enterprise reformation. The thorough evaluation of the influence of consumer purchasing by both green brand marketing and green products consumption, the analysis of green products consumption and the enhancing design of exterior identity are made. The integration of green brand marketing and green products consumption is conducted to raise the green products identity as the standards of exterior design, manufacturing and development. By doing so, green products are expected to be more likely to be purchased. Hence a complete and applicable design model is therefore established to improve the green products identity. The design principles and influence factors of green consumption, green brand marketing and green products identity are found, which are closely related. By establishing and introducing the design principles of both green products marketing and green products consumption, relativity analysis with green products design and manufacturing influence factors is therefore achieved. From this result, the identity design enhance principles are formed and the development model of green products identity is established. The final purpose is increase the purchasing of green products to help our environment.