Crisis Response Strategies and Effects about TV Stations Making Pseudo－events－A Case Study of TVBS and SET
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 96 === This study empirically examines the relationship among crisis situation, crisis response strategies and effect of crisis response strategies. In the study, crisis situation was defined by Bradford and Garrett’s typology of crisis situations, strategy by Huang e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02781166822808994809 |