Research on Human Relationship and Brand Community Identification

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 98 === The research is aimed at Giant brand community, gathering materials by commu-nity engagement and interviewing. The focus is on the functions to the whole commu-nity of target customers and the human relationship between customers. In the research, we find ou...

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Bibliographic Details
Main Authors: Shao-Lien Chang, 張紹廉
Other Authors: Juei-Hsiang Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/61490476899916741204