The Influence of Expected Remedy and Actual Remedy on Satisfaction with Remedy: A Study of Scenario Experiment

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 96 === Because failure occurrence and recovery condition were not often the same. Hence, increase customer postrecovery satisfaction, let them be willing to return to consume once again and maintain good relationship with firms. The firms should seek recovery manageme...

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Bibliographic Details
Main Authors: Yu-Yun Lin, 林育昀
Other Authors: Chin-Hus Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/17567384711683271889