Service Failure and Service Recovery in Insurance － Application of The Ideal Type Method
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 97 === Since 1990, the events of satisfied or unsatisfied to serve customers were first be discussed by the Bitner, Booms and Tereault. Their researches all based on single concept, this methodology ignored experience data for context background. In this study, the id...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10253682639224903154 |