The Effects of Product Quality, Brand Image and Service Quality on Consumers' Purchase Willingness - A Case Study of S Company

碩士 === 大葉大學 === 工業工程與科技管理學系碩士在職專班 === 96 === The research in question aims to learn updated impacts quality of a product, image of a brand and quality of service create on the consumer’s willingness to acquire. By means of a study analysis based on a questionnaire, our efforts are focused on the dif...

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Bibliographic Details
Main Authors: Miao-Fang Lee, 李苗芳
Other Authors: Kai-I Huang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/40826029559647228686