The Empirical Study of Product Involvement , Consumer Characteristics on the Purchase Willingness of Digitial Camera
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === With the rapid development of science and the coming of electronic information age, life cycles of digital products have been shortened. Nowadays digital cameras have become the most representative products of the consumer electronics products. Digital camera...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37228577323867662550 |