The Influence of Consumer’s Characteristic and Store Image on Private Label Brand : An Empirical Study of Hypermarket
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === As economy grows up fast, compatriots’ consuming patterns have changed to a large-scale hypermarket that emphasizes on “self-service, low price, once purchase” from a traditional retail business. In recent years, due to the global retail industry is becoming...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57896171990187396697 |