The Influence of Customizing Travel Product and Service Quality on Customer Loyalty

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === This research is under theoretic and case studies to discover how customizing tour products and its service quality affect customer loyalty. It will assist the tourist industry to realize the differences on customizing tour products, service quality and custo...

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Bibliographic Details
Main Authors: Cheng-Jen Liu, 劉正仁
Other Authors: Yen-Hung Lo
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/79306134540462178235