The Relationship between Customer’s Demand Cognition and Price Sensitivity Moderating by Age for Pre-need Funeral Contracts
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === ABSTRACT This thesis reports the co-relation between consumer’s age and the “Demand Cognition” of “Pre-need Funeral Agreement” and its “Price Sensitivity”. Attempts are made to find out the demand cognition and the price sensitivity in the consumer behavior o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97538180964027617674 |