A Study of Relaionship among Customer Relationship Invetment, Relationship Benifit, Relationship Quality and Willingness to Purchase
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === In recent years, customer relationship management(CRM) has become one important work of enterprises to be developed in line with actual needs of the CRM strategy, we can improve customer loyalty and increase customer purchase intention and action to improve p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90779305134869938623 |