The Study of the International Marketing Strategies of the Interactive Toy Industry
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === This paper includes a longitudinal and in-depth case study during the past year in an international interactive toy manufacturer, which includes qualitative semi-structured interviews and questionnaire with main interactive toy manufacturer and retailers att...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93108446523377613630 |