A Comparison on Customer Satisfaction and Loyalty between Taiwan and Mainland China ─ A Case Study on B&Q Customers
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === The purpose of the research is to find out the degree of satisfaction and loyalty for the B&Q customers across the strait so that the result can provide management level for the future marketing strategies. The research survey targeted consumers betw...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86456099891873623505 |