The Effects of Country Image of Origin, Perceived Risk on Price Sensitivity--Examples of Purchasing Home Appliances from United States of America, Japan, and Korea
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === The aim of this study is to explore the relationship between perceived risk and price sensitivity after a consumer purchased home appliances from United States of America, Japan, and Korea. In which, the jamming effects on perceived risk vs. price sensitivit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95017183745903833982 |