A Study on Relationship Among Customer Satisfaction, Complaint Dealing and Customer Loyalty in the International Airline Company

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === The study aims at using Fornell et al. (1996)’s ASCI model to discuss the relationship among customer satisfaction, complain dealing and customer loyalty in the international airline company. This survey objects are customers who enplane by China Airlines in...

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Bibliographic Details
Main Authors: I-Hsueh Cheng, 薛一正
Other Authors: Te-Tai Feng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/23066957872779954414