The Effect of Country-of-Origin Image, Consumer Self- Confidence to the Price Sensitivity—Examples of the Purchasing Car from United Stated of America, Japan, Korean, and Germany
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === This study empirically examines the relationship between consumer self-confidence and price sensitivity. In addition, this paper speculates that image of original country moderate the association between consumer self-confidence and price sensitivity. We sur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68232989514677876462 |