Comparing the Brands Perception Value Differences between Domestic and International Brands to Consumer Purchasing Intention－The Example of Home Appliances
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === The study differs from past studies in three aspects: one being that it provides a rough comparison on past literature lacking local brands’ perceived value to international brands’ perceived value, hence only allowing distinguishing whether there are advan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10685945479171270627 |