The Impacts of Country-of-Origin Effect and Product Benefits on Consumers' Purchasing Intention
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === A discussion on the effect of country-of-origin effect and product benefits on the consumer’s buying intention has always been a major topic of the literature on marketing. Inferred from previous studies, consumers mostly have preconceived opinions on the i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02068219210463969329 |