The Effectiveness of Perceived Price, Perceived ServiceQuality and Customer Satisfaction on Customer Loyalty for the Beauty and Hair Saloon Chain Store in Taiwan and Mainland China

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === At present beauty salons have become universal, they represents symbols of fashion, The purpose of this study is to explore both side of Taiwan and Chinas beauty salons Franchise industry's awareness on prices, perceived service quality and customer sat...

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Bibliographic Details
Main Authors: Da-Sheng Liu, 劉達昇
Other Authors: Wen-Rong He
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/26186595367451634129