A Study on the Relationships between Cause-Related Marketing and Brand Eqity-A Case Study on Ford Lio Ho Motor Company
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 96 === The purpose of this study is to investigate the relationship between cause-related marketing and brand-name interests, using Ford Motor cause-related marketing as a research subject. In recent years, Ford Motor has actively taken part in numerous charity ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24387382275656765022 |