A Study on Visitors'' Perceptions of Sponsors'' Motivations and Benefits－A Case of 2007 Dajia Mazu International Festival
碩士 === 逢甲大學 === 土地管理所 === 96 === More and more individuals or companies would like to be an event sponsor, this situation can be proved by the increasing amount of cash input and growing numbers of sponsors as well. It has become a trend for the festival sponsors to participate in the sponsorship w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22090346761730678939 |