The Influence of Fashionable Boutique Placement on Consumer Attitude and Purchase Intention – The Case of Movie “The Devil Wears Prada”
碩士 === 逢甲大學 === 企業管理所 === 96 === With the variety of mass media, customers now have many ways to be in touch with the advertisement. But the advertisement effect is not as good as expected; customers got too much information regarding advertisement at the same time. Therefore, several companies try...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17088745146387897531 |