Physical Channel Strategy Analysis of Multi-Level Marketing Industry - The Study of Amway Taiwan
碩士 === 逢甲大學 === 企業管理所 === 96 === Due to the fierce competition among MLM industry these years, the direct marketing company uses physical channel in order to expand channels and profits. However, according to the past studies, hybrid channels cause the disorderly relationships, and further cause cha...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15583352560990610081 |