A Study of the Consumption Behavior of Museum Visitors in the National Museum of Natural Science
碩士 === 逢甲大學 === 合作經濟學所 === 96 === This research introduced the first three stages of The Consumer Decision Process Model (The CDP model), need recognition, search for information, and option evaluation, to analyse the consumption behavior of museum visitors. A total of 201 valid questionnaires for...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16104379745476091086 |