The value relevance of brand assets: A study of construction industries in Taiwan
碩士 === 逢甲大學 === 會計所 === 96 === Following the development of knowledge-based economy, the evaluation of invisible properties is playing a decisive role in examining company’s performance. Among invisible properties that company holds, brand equity value is one of them that plays the most important r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34158919723442689958 |