The Study On Critical Factor of the Taiwan Credit card Market''s Profitability
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === This paper attempted to find out the critical profit factors in Taiwan credit card marketing. Most of credit card literatures addressed Non-Performing Loans of credit cards; Very few studies have focused on the relation between profitability efficiency of credit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25795082133661215591 |