study on the entry modes strategy for European markets – the case of bicycle parts manufacturers
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === For this research, we would like to discuss how enterprise characteristic, brand equity and operation strategy make influence to the industry channel for Europe for Taiwan bicycle parts manufacturer。Besides, to find a theory model to be a reference for Taiwan ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69308430009794973655 |