The female consumers and the relationship among premium values, satisfaction and loyalty-the case of Chung Yo department stores
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === Lately, premiums(giveaways) has become main promotional campaigns of department stores. Consumers consider premiums as the chief determinant of which department stores they would like to consume in. Premiums could help department stores to satisfy consumers in d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76587668804192413059 |