A study on the effect of brand equity on customers’ repurchase intention – the case of coffee chains
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === Coffee has become a new option in addition to tea, fruit juice and other canned drinks. The habit of drinking coffee has also been significantly transformed into a leisure lifestyle. This study summarizes the research of domestic and foreign scholars in the theo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23592159662601581596 |